Official Announcement: Violy Changes Its Logo
Historical context: This announcement was published in June 2019. The app update, market expansion, and branding decisions described below refer to that time. Violy’s Chinese name is 一起练琴 (Yiqi Lianqin).
The Violy app has a new icon!
Before long, as you update to the new version of the app, you will start noticing a change: Violy has a new logo.
As shown above, the old app logo was fairly basic and straightforward. When it comes to practicing an instrument, the key word is “practice,” represented by the Chinese character 练. So we made that character the central element, added an image of a violin, and that was our logo.
The new version’s logo looks a little more “sophisticated, elegant, and classy.” :)
The new logo is a little cuter, but it also has some meaning behind it:
- What we do is “look inside” the notes: we analyze the sound of your playing to help you practice and improve your practice efficiency.
- We do this using artificial intelligence algorithms built on specialized computer music technology.
There is also a bit of a brand story behind this.
The logo for our early international version followed the Chinese logo, replacing the character 练 with “Lian.” We also named the international app “Lian.”
Thanks to the support of teachers and parents, our app has gained a good level of recognition and acceptance within the industry in China. We now feel confident about committing resources to the international market. So we brought in a colleague with an international background to manage our overseas marketing.
Our new international marketing colleague felt that our original name, “Lian,” which was taken directly from the Chinese name, was not “sexy” enough and was difficult for people outside China to recognize. So we began working on an update. After two weeks of spirited debate, we settled on “Violy” as our new brand name and updated the logo at the same time.
So here is where things stand: in China, the app is still called 一起练琴 (Yiqi Lianqin), but it shares the same logo as the international version. Outside China, the app is called “Violy.”
And that is how it came about.